.Manly Bands is a direct-to-consumer seller of males's bands. The firm released in 2016 after John Ruggiero, the co-founder with his partner Michelle, couldn't find a suited wedding celebration band.This is Ruggiero's 2nd look on the podcast. In April 2021, we covered the company's beginning, distinct ring materials, as well as a lot more. Ever since, Manly Bands has actually gotten its own manufacturer. The production of bands from, mention, Port Daniel's scotch gun barrels or even Fender guitar strings generates powerful video recording, says Ruggiero, ideal for storytelling on social media and also somewhere else.The whole entire sound of our chat is actually inserted listed below. The records is actually modified for duration and also clearness.Eric Bandholz: Offer us a rundown of what you do.John Ruggiero: My partner, Michelle, and I started an internet ring business called Manly Bands in 2016 to address a concern of wedding event bands for males. Our company were only wed. I have large hands and also could not discover a ring that I suched as that was actually not overpriced. My possibilities were actually buying coming from a directory or possessing something customized.I found yourself acquiring coming from a web site. The band got there in a level mailer, with no package or customer care. It was actually a horrible expertise through today's ecommerce requirements.Our experts acquired gotten married to, moved to Fla, and also needed to have a task. Our company informed ourselves, "We are actually both business people. Why don't we generate our personal service?" Our company discussed the kinds of troubles our company 'd observed and also just how to resolve all of them. My ring expertise appeared, and also our team chose to make an effort to resolve it for various other people.Our goal when our experts began was to pay rental payment. Our company presumed making a couple many thousand dollars a month from this would be excellent. We considered it a lifestyle company, certainly not high-growth. It was actually simply Michelle and me in our garage making rings as well as delivering them out to customers. We had appealed one thing. Our message resonated with prospects.Michelle as well as I create an outstanding staff. I come up with tips, as well as she is actually the implementer. A lot of our success mosts likely to her creative mind. She labels the bands as well as establishes characters. She connects the bands to consumers. Explaining a band exclusively as "eight-millimeter black" failed to suffice.Our team made bands coming from special products, including Port Daniel's barrels or exclusive metallics. The business took off. Since then, we've increased dramatically. Our company currently have over 55 people in the Manly Bands family. About one-half of those are band professionals that operate in our recently acquired production store in Utah.Bandholz: When did you get a producer?Ruggiero: Regarding a year and an one-half back. Our team had actually been their customer for several years, so we understood them effectively. Most of their company was actually wholesale, which really did not interest us-- visiting mom-and-pop jewelers. They retained their retail consumers as well as brand. Our team got a few of their properties and carried over workers.Prompting a production crew has been just one of the most effective points we have actually performed. It is actually been actually amazing to head out there certainly as well as see them make rings out of Fender guitar strands or metallic from an M1 Abrams tank.Bandholz: How carries out internal production effect advertising and marketing?Ruggiero: It's been substantial. Taking a cam to the opposite of the workplace and shooting the group utilizing lathes to cut the steel poles or even whiskey gun barrels into rings makes for fabulous video clip. We possess our cam staff out there all the time. Our team utilize that video footage on our social networking sites and in our ads and newsletters. Our experts attempt to promote that due to the fact that many firms in the males's ring space don't manufacture. They lose ship or even purchase coming from overseas and after that transport it out. However our experts want it to last a life time and also be actually something folks may take pleasure in.Our experts have actually had a considerable amount of success with our military heritage selection, where our team resource unique armed forces materials. Our team possess the M1 Garand rifle stock, the timber component, from War of the nations I. Watching our group placed that in the lathe and reduced a part out for a ring is fascinating.Our marketing for those rings refer to the record, the soldiers, where the item was made use of, and points like that. My wife and I analyzed filmmaking in university. Our company use our skill-sets to enlighten and also narrate. For example, I just recently acquired an email coming from a customer who shared that his grandfather made use of to drive M1 tanks. The client skilled some of those rings to his grand daddy, as well as they had quite a psychological substitution. It behaves to help consumers associate with their past and make something meaningful.Bandholz: Where can people acquire a ring from you?Ruggiero: ManlyBands.com. We have images on Instagram, also. I'm on Twitter as well as LinkedIn.